Chapter 01 — The Origin
Before icons were branded, before heritage was monetized, there was intent. The BMW E30 M3 was not conceived as a halo car or a collector’s object....
Read moreThe Collection is a twelve-chapter editorial series released over the course of a year.
Each chapter explores an automotive icon through imagery, story, and scale.
One chapter is introduced each month. New chapters are released on the second Thursday of each month.
During each chapter’s window, a limited number of physical prints are included with select orders. These prints are not sold or
guaranteed. Once a chapter closes, its print is permanently retired.
All chapters remain available to read and explore as the series unfolds, but only one chapter is active at a time.
Before icons were branded, before heritage was monetized, there was intent. The BMW E30 M3 was not conceived as a halo car or a collector’s object....
Read more